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Our job : making stories to take you on adventures in motion in which you are the hero !


To make people dream and surprise them, to make them want to discover and share are for us essential objectives in our new digital leisure activities.

At Urban Expé, we have a strong expertise in storytelling and gaming.

Our strength is to bring about the involvement and commitment of the participants. They become actors in the narrated story !

The team


Nathalie Paquet

Founder - CEO

Nathalie spent 7 years at Le Cube, a pioneering center in interaction technologies for digital creation, notably as Innovative Projects Manager. 

In 2010, she initiated the largest digital urban game in France. Following this experience, she founded Urban Expé in 2012. She has a strong expertise in interactive storytelling and new forms of innovative entertainment. Nathalie elaborates the strategy and guidelines of the projects in collaboration with the team.


Philippe Collado

​Growth Advisor

More than 25 years in business management have led Philippe to manage teams, develop key account business relationships and lead several projects.  Today, Philippe supports the management of Urban Expé, allowing to combine dynamism, risk taking and security of actions.


Mathias Gimeno




Mathias Gimeno is an interactive designer. Since 2010, he has been developing innovative mobile applications. Chief Technical Officer of Urban Expé, he is in charge of technical direction and innovation. He designs the technical architecture and ensures the follow-up of developments in relation with the project specifications. In charge of R&D, he maintains an active watch on all innovations relevant to the sector.


Eric Viennot

Game Design Advisor


Eric is a pioneer and one of the most renowned French game designers. While leading his career as an author, he directed the creation of the Lexis Numérique studio until 2014.  Within Urban Expé, he has an advisory role on project design and game design.


Playful Innovation and Game Design Prize 

Serious Escape Game Awards 2017


The Hauts-de-Seine start-ups competition

Tourism trade show.
3rd prize Start Up! 


Innovation Hub



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Prizes awarded

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